Salt Smarter, Spend Less

It’s easy to think the answer to icy conditions is “throw more salt at it.” But more isn’t better — it’s just more expensive.

The Problem With Over-Salting

• Cost: Salt prices fluctuate, but they’re always going up over time. Over-application adds thousands in unnecessary material costs.

• Environment: Excess salt damages landscaping, corrodes concrete, and harms waterways. The long-term repairs can cost more than the salt ever did.

• Effectiveness: Beyond a certain point, salt stops working. More product doesn’t mean more melting — it just means more waste.

Smarter Application, Better Outcomes

At ClearPath, we manage ice control like a science, not a guessing game. That means:

• Pre-treating when conditions call for it.

• Applying the right material at the right time.

• Calibrating equipment so product isn’t wasted.

• Tracking service so clients know exactly what was applied and why.

The Client Benefit

Smarter salt use saves money, protects property, and ensures safer sites for customers and employees. It also creates defensibility: if a slip-and-fall claim arises, you’ll have records showing salt was applied properly, not recklessly.

The bottom line: “More” isn’t a strategy. Smarter is.